| Libre: Inconvenient truth
FORMER US vice president Al Gore kept everyone on their seats when he appeared on the Oscar Awards stage not because of his little spiel on the need to protect the environment but for the possibility that he would announce his intention to join the US presidential derby.
Gore starred in the documentary, An Inconvenient Truth, and was not drowned out even with the presence in it of his co-presentor Leonardo de Caprio. The film not only got an award as best documentary feature but also earned for Mellisa Etheridge the best song trophy for I Need to Wake Up.
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The thought-provoking tune blew away the glitz and glamour of Beyonce and Jennifer Hudson of Dreamgirls. With its Go Green theme this year, the Oscars did not allow An Inconvenient Truth to go unnoticed.
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ANDREW GREIG (AG) is an award-winning poet, novelist and mountaineering writer. His last novel, In Another Light, won the Saltire Book of the Year Award in 2004, and last year his golfing memoir, Preferred Lies, was serialised on Radio 4. He lives in Orkney and Peebles. .
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Magazines start studios to join online video craze
Add Time Inc. and TV Guide to the ranks of major magazine publishers looking to take advantage of public's fast-growing fascination with videos on the Internet. Time Inc. is launching an in-house studio to help its 130 magazines develop videos for the Web. Along with that plan, it will unveil a deal to work with Brightcove, a leading provider of Internet video production, distribution and ad sales services. The developments are designed to dramatically increase video offerings - starting with Time.com and closely followed by sites for other popular titles including Fortune, Money, Sports Illustrated and Entertainment Weekly. "We have at our disposal now a broad range of approaches for storytelling," says Time Inc. Interactive President Ned Desmond. "The biggest challenge for us is to understand how to use all of those different things well and to engage consumers that way." One thing the magazines plan to do right off is shine a spotlight on their most popular columnists.
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